Remember the era of the great jingle? The catchy little advertising tune you couldn’t resist singing along with when it came on the TV screen or the radio?  They were an advertising mainstay between the ’50s and the ’90s. Not that they’re officially dead and gone, but by comparison to those extremely memorable chords and words of yesterday, today’s jingles seem non-existent and forgettable. Below are eleven clips of old commercials with some of my favorite jingles. I focused on the 80s, with the exception of Coca-Cola’s famous early ’90s jingle. Considered adding the Soul-Glo commercial from Coming to America, but figured that would be cheating…

Some Memorable Jingles of Yesteryear

Juicy Fruit. I can sing this song in its entirety. With an…appropriate…level of over-enthusiasm. Don’t judge me.

 

Big Red. Gum was clearly an obsession in North America for a while…

 

Zest Soap. I always wanted that giant towel. As for the very scientifically sound soap-scum-on-the-shower-door experiment in every Zest commercial, can’t say I ever conducted such trials in my own home…

 

Extra. See ‘Big Red’ description above.

 

Coast. Bar soap commercials had a way of working themselves into the mind. I often found myself smelling the bar and getting a stupid smile on my face, like all the showering folks in the Coast commercials. Again, don’t judge me…

 

The Clapper. An a capella jingle, but a note-worthy jingle nonetheless. Who didn’t know this one? I always lamented that I never had a clapper in my home, and today I often wish I had one when I feel too lazy to switch off a lamp.

 

Folgers. Those commercials made me want it, but Folgers wasn’t allowed in my house. My father was a strict Café Bustelo man who only prepared the family’s coffee in “the third-world coffee maker”– the nickname my sisters and I gave to our stovetop espresso maker– “third world coffee maker” being a misnomer, of course, because this type of coffee maker was invented in Italy…Still haven’t experienced “the best part of waking up,” but I remember the song.

 

GEO. G. E. O-whoa-whoa-whoa. My sisters and I used to sing that line. Over and over.

 

Frosted Flakes. “Show ‘em you’re a tiger, show ‘em what you can do…” Frosted Flakes commercials had a common theme– most of them featured an underdog needing to unleash the tiger within. The jingle is short, but effective.

 

My Buddy/Kid Sister. A catchy little tune. The jingle was undoubtedly the bane of many a parent’s existence, and the toy itself merely one more link in the long unbroken chain of children’s imaginary friends.

 

Coca-Cola. I don’t drink soda, but I’ve never forgotten this song. Obviously, Coke knew it had a winner with this tune and wanted its message engrained in people’s minds–it’s not often a product displays its jingle’s lyrics, karaoke-style, in its commercials. In my humble opinion, they’ve never had a stronger ad campaign.

 

Ohh, alright. I couldn’t resist. Here’s a little “Soul-Glo,” courtesy of Coming to America

Did I miss any of your favorites? Please share!

4 Responses to Throwback Friday: Jingles

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